Facebook stops use of WhatsApp data for marketing in Europe

Social media network's decision comes as privacy guard dogs reveal major issues over its use messaging application's information

Following its pausing of making use of WhatsApp information in the UK, Facebook has actually stopped making use of data drawn from its messaging solution for advertising across Europe.

The social media network had actually come under pressure from the pan-European information security agency team, the Article 29 Working Party in October. The group of privacy watchdogs stated it had significant worries over Facebook's use the data, including user contact number. It asked the social media network to stop its WhatsApp information collection.

Facebook has actually currently halted using the collected data for advertising as well as item improvement objectives, which would enable it to connect Facebook and also WhatsApp accounts for individuals that have both.

Facebook's European operations are based in Ireland, where it is managed by the Irish Data Protection Commissioner's workplace.

A representative for the Irish privacy watchdog informed the Irish Times: "During our interactions with Facebook, it was verified that, for the moment, Facebook Ireland is not proceeding to process European user data from WhatsApp for the purposes of offering ads as well as enhancing the Facebook solution."

The Irish information security authority stated that it was exploring Facebook's information techniques pertaining to the sharing of WhatsApp data.

Facebook has actually also seen examinations launched into its data-sharing methods by Germany, France, Italy as well as soon Spain. The UK's details commissioner, Elizabeth Denham, claimed that she had worries that customers just weren't being properly secured by Facebook.

Denham said: "I don't assume users have been offered sufficient details concerning what Facebook prepares to do with their information, as well as I don't assume WhatsApp has got legitimate authorization from users to share the info."

WhatsApp originally offered customers of the messaging service a notification to enable them to opt out of using the data shared with Facebook for advertising and marketing functions, yet not to obstruct its sharing.

That problem stays the exact same: Facebook will certainly not halt the sharing of information in between its primary social media network and WhatsApp, which is used for objectives besides advertising.(WhatsApp status)